Friday, 25 March 2011

How does my magazine represent my target social group, age and gender?

I believe that by acknowledging my forms of research, such as the questionaires, as well as analysing a variety of sucessful and high profile magazines being sold to my target audience, I have constructed a product that meets the requirements of my targeted consumers in areas such as social groups, age and gender.

My target social group is highlighted in my reader profile as those who share an interest in being active, sociable, from a mixed background and taking part in activities commonly associated with hip hop. By featuring Frankie, (replaced with Narada, but kept the same name) a mixed race rapper who wears clothes linking to elements of the hip hop scene, I have automatically given my stereotypical readers an aesthetic feature of my magazine that they can relate to.

My target age is also clear in my reader profile, and I believe it is reflected well in the magazine also.  Although my interview is written informally with some quotations from the artist using slang, the language used was specifically featured for an older audience as it contains words that children would find boring/would not understand. The double page spread was also designed to present a mature atmosphere to be carried through the interview, as the image, font colour and background used feature only tones, no colour, and the artist wears a suit.

The colour scheme used for the front and contents pages were decided on to attract a stronger male than female audience, as most hip hop fans are male. By using a limited scheme of bold and neutral colours such as reds and creams I can create a slightly more masculine product with slight feminine elements. By featuring a male artist I can tie the masculine colour scheme to the image and mis-enscene to present a product targeting my chosen audience.