To gain a better understanding of the typical reader of my magazine, I have created a reader profile, stereotypical to what I would expect of the the target audiences' personalities.  This will also help me to decide on the layouts and aesthetic appearances of my front cover, contents page and double page spread.

Name: Bobby

Age:17

Gender: male

Residency: London

Class: working class

Ethnicity: mixed race (England & barbados)

Interests: bmxing, going to gigs, seeing friends, sports, social networking sites, listening to music

Appearance: casually dressed (hoodies, t shirts, jeans and trainers)

Other: oldest of 4, lives with 3 sisters, mum and step dad